Effect of Strategic Communication on Strategy Implementation in the Administration Police Service in Lamu County, Kenya
Abstract
An effective strategy implementation process entails clear and accurate communication on the need for the strategic shift and the logical change process and their impact on employees' status quo. The objective of the study was to investigate the effect of communication on strategy implementation in the administration of police service in Lamu County. The study adopted a descriptive research design. Descriptive statistics was chosen since it utilizes data collection and analysis techniques that yield reports concerning the measures of central tendency, variation, and correlation. The combination of its characteristic summary and correlation statistics, along with its focus on specific types of research questions, methods, and outcomes necessitated the choice of this design. The target population comprised 450 APs in Lamu County both among the senior leadership and among junior officers. The yamane formula was used to calculate the sampling size of 212. Primary data was collected using structured questionnaires that had both close-ended and open-ended questionnaires. Quantitative data were analyzed using SPSS. The study conducted various tests including normality test, multicollinearity, stationarity, heteroscedasticity and autocorrelation tests. The test of the hypothesis was done at a 95% confidence interval. The study found that there was a positive and significant relationship between communication and Strategic Implementation (r=0.074, p=0.000. The null hypothesis was rejected. Based on the findings, the study concluded that communication has a positive and significant effect on Strategy implementation. The study recommended for a communication plan and public relations strategy that enhances communication flow in the administration with the public. Effective communication will ensure that they receive information that is relevant to their needs and builds positive attitudes to the Administration police.
Keywords: Communication, Strategy Implementation, Administration Police Service & Lamu County.
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