Vol. 4 No. 1 (2021)

Articles

• The Effect of Product and Service Innovation on the Performance of Micro, Small and Medium Enterprises in Kenya

  Kimathi Doreen Kawira

  1 - 16

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• Effect of Social Media Marketing Strategies on Competitive Advantage Among the SMEs in China

  Yan Shiu Chen, Huang Ha Lin Lin

  17 - 26

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• The Effect of Market Development on Sales Performance of Agro-Based Dealers in Nairobi City County, Kenya

  Wycliffe Ingoi Mukangai, Elishiba Muthoni Murigi

  27 - 38

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• Critical Review of Apple’s Advertising Strategies in North America

  Thomas Luke, Benjamin Emmett

  39 - 47

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• Literary Study of Invectives in Selected Works of H. K. Bidi Setsoafia

  Emmanuel Dogbey, Esther Katheu Mbithi, Oscar Macharia Maina

  48 - 69

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• Identity Construction in Adichies two texts Half of a Yellow Sun, and Purple Hibiscus

  Ruth Issack, Seline Oketch, Antony Wasena, PhD

  70 - 81

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• Virtual Teaching and Learning of English As A Second Language in Selected Secondary Schools Isu-Ikwuato, L. G. A. Abia State, Nigeria

  Bernard Meshach Aguma, Caroline Kinuu Kimathi, Martin Situma

  82 - 98

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