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  1. Home /
  2. Archives /
  3. Vol. 6 No. 1 (2023)

Vol. 6 No. 1 (2023)

					View Vol. 6 No. 1 (2023)

ISSN Online 2617-359X

Published: 2023-06-17

Articles

  • Assessing the Effectiveness of Cybersecurity Measures in the United States Telecommunications Industry: A Comprehensive Analysis

    Mark W. Twain, John L. Morrison , William. F. Scott
    1 - 10
    • PDF
  • Innovative Marketing Strategies in China's Telecommunication Sector: Adapting to the Digital Age

    Lao Y. Chang, Yu Z. Zhongshu , Yan Anyi
    11 - 20
    • PDF
  • Digital Marketing and Sales Performance of Agribusinesses under Tanzania Horticultural Association: The Case of Small and Medium-Sized Enterprises in Arusha, Tanzania

    Cecilia Luhatanisa, Benjamin Mulili , O. Dizon
    21 - 46
    • PDF
  • The Relationship between Relationship Marketing and Brand Loyalty in Mobile Telecom Service Providers: Case of Nairobi County, Kenya

    Jessica Atieno Ooko, Fredrick O. Aila , Alphonce J. Odondo
    47 - 65
    • PDF
  • Brand Image and Consumer Decision Making in the Mobile Telecommunication Sector, Case Study of Tecno Mobile Ltd, Rwanda

    Gilbert Bizimana , Eugenia Nkechi Irechukwu
    66 - 73
    • PDF
  • Marketing Strategies and Market Share Growth in the Rwanda’s Coffee Industry; A Case of Coffee Business Centre

    Inkindi Aristide , Dr. Eugenia Nkechi Irechukwu (PhD)
    74 - 84
    • PDF

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