Vol. 2 No. 1 (2019)

Articles

• Effect of Digital Marketing on the Performance of MSMES in Kenya

  Doreen Kawira Kimathi, Prof. Elegwa Mukulu, Prof. Romanus Odhiambo

  1 - 23

  • PDF

• Effect of Service Quality on Customer Retention at Branded Night Clubs in Mombasa County, Kenya: A Pivotal, Core and Peripheral Attributes Model Perspective

  Simon Okone Omondi, Stephen Odock

  24 - 47

  • PDF

• Improving Purchasing Decision Making Process through Brand Awareness: The Case of Saloon Car Buyers in Nairobi, Kenya

  Hilda Coletta Nthenya, Dr. Benjamin Mulili, Dr. Thomas Ngui

  48 - 63

  • PDF

• Moderating Effect of Marketing Channel Dynamics on the Relationship between Market Entry Strategies and Performance of Multinational Corporations in Kenya

  Thiong'o Samuel Mungai, Prof. Mary Kinoti, Prof. Francis Kibera

  64 - 79

  • PDF

• Strategic Factors Influencing Market Share of Telecommunications in Kenya

  Fauziya Brek Karama, Dr. Kavoo Linge

  80 - 91

  • PDF