CHELANGA, K. E.; RONO, L.; BOIT, R. Effect of Product Innovation and cost leadership Strategy on the Financial Performance of Small and Medium Enterprises. Journal of Strategic Management, [S. l.], v. 1, n. 1, p. 1–12, 2017. Disponível em: https://www.stratfordjournals.com/journals/index.php/journal-of-strategic-management/article/view/21. Acesso em: 13 jun. 2025.