1.
Wanyeri IW. Events Marketing as a Strategic Communication Tool towards Performance of Telecommunication Firms: A Case of Safaricom Plc, Kenya. journal-of-strategic-management [Internet]. 2020 Sep. 21 [cited 2025 Feb. 11];4(3):30-49. Available from: https://www.stratfordjournals.com/journals/index.php/journal-of-strategic-management/article/view/566